What Makes a Poem 'Great'?

I have been reading some poetry by Australian bush poet John O'Brien from around 1900.
O'Brien's poetry is earthy, colloquial, jocular, camp-fire stuff. Highly enjoyable, but, in my view, probably not 'great poetry'.

I have just read another reader's response to his poetry who has made much the same comment.

I can sense 'great poetry', I can feel 'great poetry' emotionally; but I cannot describe what makes it so.

So, what is it? Or is this question sort of asking, what is the meaning of life?

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What Makes a Poem 'Great'?